The rising competition in the domain of software has led to increasing demands of innovative marketing strategies among the companies in order to maintain sustainability. Over 80% of the market looks for the products online which means that 80% of your profitability depends on how optimized you are on the web. As a software company, your products as well as your clients, both are present online. Thus, your focus should massively be on increasing presence on Google search. Here is a step-by-step short guide to help you prepare a perfect marketing strategy for your software development company.
1.) Have an inbound marketing strategy
Firstly, it is essential to develop and follow an inbound marketing strategy. It will help you gain almost 70% of your online clients. All you need is quality content, valuable to the clients in the form of blog posts, whitepapers, videos and webinars. There are various other channels you can stay active on and acquire goals. This includes gaining twitter followers, Facebook followers, Quora and followers on other social media. Reaching out to your prospective customers on LinkedIn, customised landing pages on websites, webinar hosting, etc. We will look each of these in detail in the subsequent points. Analyse each platform and identify how you can create your business awareness and generate leads.
2.) Create landing pages
While you create awareness of your business on various platforms, the sole purpose is to lead the visitors to your business website and turn into a customer. Designing a relevant landing page which includes features of product, its benefit to a customer, contact form is important. Companies should try out different landing pages and do A/B testing to select best landing page that got them response. The best ways to let customers land to the relevant pages is to start PPC campaigns, rolling out email newsletters, create attractive social media posts. Furthermore, send customised emails talking about the latest updates in your product.
3.) Host Webinars
Webinars are not just a path to generating leads. They have the potential to make the company a leader in the market. When hosting a webinar, be completely acknowledged about it. Come up with the existing problems persisting in the society and answer how your company offers software solutions to such issues. Start with an introduction of your company, followed by the message you wish to deliver. Add a Q&A session to allow people to ask you questions and find your company more relevant. Record the webinar since it would work as an essential resource for your business promotion.
4.) Guest blogging
There might be a lot of blogs on the web, popular enough, who put up content similar to what your services deal with. Thus, you may opt for a guest blogging and showcase your services through these popular posts. For example, consider blogs with high amount of traffic that is likely to get you the necessary conversions. Spreading a word through their blogs will do wonders.
5.) Improve SEO of your site
SEO is an important aspect to attract organic traffic by trying to rank your site on top at Google search results. The right choice and the right placement of keywords are the vital aspects of an SEO practice. While, we know, 70% of the potent customers look for products and services online, the site SEO cannot be ignored at any level.
6.) Engage in groups through LinkedIn and Facebook
LinkedIn and Facebook to a great extent are the social media platforms that help to connect professionally. The relevant groups on social media can help you find people seeking suggestions and services. Brand awareness on social media is equally important to sustain the brand name in the market. You could consistently focus on developing social media posts to practice the same. However, not all posts should be oriented towards your services;instead should be relevant and engaging for the audience too.
A combination of the above ideas can help you build a perfect marketing strategy for your software development company.