There is almost $40 billion spent on social media advertising to sell their services. Active users on social media include more than 3 billion active users. These are awe facts to know before stepping into 2019.
There is no shortage of changes in the social media realm in include last few months and check out how social media marketing is going to evolve in 2019. Hop on to cherish the results by following them.
Know About this New Target market:
If you are a millennial, step aside and give way to people of Generation Z. (born in mid-1900 to early 2000.) Now the marketing efforts are focused on this young generation. Especially retail business is targeting these people with pop up stores and events. So, every business starts creating more intimate and personalized customer experiences for 2019.
Social Listening for Brands: Brands are going to use social listening tools to maintain
Potential of Customizable Chatbots:
Chatbots are helpful to communicate effectively with customers, provide solutions to customers issues. There are hundreds of messenger bots on Facebook today. All these are used to resolve the customer issues, provide the necessary service information and help to make more sales. We can expect to get many such customized chatbots in the future.
These are short videos in the span of 10seconds. Customers show interest in these sorts of ads. So almost all the brands will be investing in bringing up such effective videos. These videos grab customer attention and engage them.
There is a lot of influx in the last couple of years for the influencer marketing. Almost every service is getting partnered with these influencers and gaining benefit. The importance of these in follower celebrities is increasing in social media marketing.
Scope of Virtual and Augmented Reality:
Now it is the realm of geo filters. it started with snapchat and now almost every social platform is tickled with the AI, augmented reality features. In 2019, many such trends will surely grow. The experts state that there will be almost 62% of increase in the market value of augmented reality in the coming 5 years.
The next big change could be the importance of mobile marketing. Customers are using their mobiles more compared to desktops. With this, there will be surely an increase in the advertising spend on mobiles. Customers who search the local stores on mobiles are clearly going there with in the next 24 hours. And there are more than 1.2 billion mobile users worldwide. With this, the importance of mobile marketing is clear.