Prime reason of any marketing activity is to achieve some results not just create nice ads. Before we talk about relevance of a particular activity, we should define clearly what goal you want to achieve. Any digital marketing term like SEO, PPC, Social Media Marketing or other service is just a medium to achieve marketing objectives. At Ho Digital we don’t want to sell you service because we are good in it. We also want to get clear idea whether it is supporting the overall business goals or not. HO Digital can assist you well with our services and same time defines the specific realistic and measurable goals so that it should fit well with our services. There are many terms which are important at the time of defining the goals. Like Total increase in Sales or Market share, Promotion of new product or service, awareness, competition kill or improvement in conversion rate. The right goals should also have definition like period of time in which you want to achieve with defined budget.