Digital Analytics

Data Analytics Consulting and Support

At HO Digital we combine Data, technology & our experience into a service so our clients can make the best decisions in marketing investments every day.

We work with many tools to provide custom made solutions to suit their requirements. To gain a better understanding on different Digital marketing campaigns, following are few of the projects we can do to make it better work for you.

SOCIAL MEDIA LISTENING

Sentiment Tracking – Positive, Negative
Reputation Management
Competition Tracking & New Trends
Performance Monitoring of Social Media Objectives
Identify emerging Influencers and social advocates
Overall Dashboard for Growth & Rectifications

SOCIAL MEDIA MARKETING DASHBOARD

GMV, CPA, CTR of Marketing Campaigns
Monitor incremental sales attributed by Channels
Spend by channels
Revenue by Channels
ROI by Channels
Analysis to maximize ROI

LOYALTY PROGRAM ANALYTICS

Spend Analysis
Monitor incremental sales attributed by Program
Revenue Analysis
ROI Analysis
Analysis to maximize ROI

PAID MARKETING ANALYTICS

GMV, CPA, CTR of Marketing Campaigns
Spend Analysis
Monitor incremental sales attributed by Program
Revenue Analysis
ROI Analysis
Analysis to maximize ROI

WEB ANALYTICS

Traffic By Channels
Traffic by Geographic, Age Group etc
On Page Analysis
Time Spend & Bounce Rate Data
Conversion Tracking

AUDIENCE BEHAVIOR ANALYTICS

Customer Journey & Interest
Audience Demographics Data
Audience Purchase patterns
New Vs Repeat Analysis
Micro Segmentation