Digital Analytics
Data Analytics Consulting and Support
At HO Digital we combine Data, technology & our experience into a service so our clients can make the best decisions in marketing investments every day.
We work with many tools to provide custom made solutions to suit their requirements. To gain a better understanding on different Digital marketing campaigns, following are few of the projects we can do to make it better work for you.
SOCIAL MEDIA LISTENING
- Sentiment Tracking – Positive, Negative
- Reputation Management
- Competition Tracking & New Trends
- Performance Monitoring of Social Media Objectives
- Identify emerging Influencers and social advocates
- Overall Dashboard for Growth & Rectifications
SOCIAL MEDIA MARKETING DASHBOARD
- GMV, CPA, CTR of Marketing Campaigns
- Monitor incremental sales attributed by Channels
- Spend by channels
- Revenue by Channels
ROI by Channels - Analysis to maximize ROI
LOYALTY PROGRAM ANALYTICS
- Spend Analysis
- Monitor incremental sales attributed by Program
- Revenue Analysis
- ROI Analysis
- Analysis to maximize ROI
PAID MARKETING ANALYTICS
- GMV, CPA, CTR of Marketing Campaigns
- Spend Analysis
- Monitor incremental sales attributed by Program
- Revenue Analysis
- ROI Analysis
- Analysis to maximize ROI
WEB ANALYTICS
- Traffic By Channels
- Traffic by Geographic, Age Group etc
- On Page Analysis
- Time Spend & Bounce Rate Data
- Conversion Tracking
AUDIENCE BEHAVIOR ANALYTICS
- Customer Journey & Interest
- Audience Demographics Data
- Audience Purchase patterns
- New Vs Repeat Analysis
- Micro Segmentation
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