Retargeting also known as remarketing is advertising to do follow-up & improve conversion rate. It will enable clients to reach out to their website visitors who already visited their website and left. Retargeting is a cookie-based technology that uses simple a JavaScript code to anonymously ‘follow’ your audience all over the Web.
For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest.
Retargeting allows you to serve display ads to targeted people and helps you keep your brand in front of bounced traffic after they leave your website.
Ho Digital will offer solutions on Retargeting
We provide configurations, optimization and management of Retargeting on different digital channels like
- Facebook Retargeting
- Search Retargeting
- Site Retargeting
- Dynamic Product Retargeting
- CRM Retargeting
Ho Digital will place a small, unobtrusive piece of code on your website. It is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Whatever your needs, HO Digital has a specialized solution for you.