Priyanshu Gupta — Performance Marketer & AI-Native Growth Specialist
Building Paid Media and Outbound Systems That Generate Pipeline — Not Just Clicks
I am Priyanshu Gupta, a Performance Marketer at HO Digital with hands-on experience running Meta Ads, Google Ads, cold email infrastructure and outbound systems for brands in EdTech, events, SaaS and B2B services.
Most marketers optimise campaigns. I build the systems behind them — so leads keep coming without adding headcount. I help businesses turn marketing spend into predictable pipeline through paid media, outbound systems, and AI-powered growth infrastructure.
By combining paid acquisition with AI-native tools like Clay, Apollo, and Instantly, I create automated GTM engines that generate opportunities without requiring additional headcount Google — automated outbound pipelines, AI-assisted creative testing and campaign infrastructure that scales without breaking.
Brands I work with do not just run ads. They run machines.
What I Specialise In
→ Performance Marketing — Meta & Google Ads
Full-funnel campaign management from creative strategy to CPL optimisation. My expertise in numbers that move, not metrics that look good in a deck.
→ Cold Email & Outbound Infrastructure
Domain strategy, DNS authentication, sequence architecture and deliverability management. Built to land in inboxes, not spam folders.
→ AI-Native GTM Systems
Automated outbound pipelines using Clay, Apollo and Instantly. Prospect enrichment, multi-touch sequences and CRM sync — the setup that used to need an entire team.
→ B2B Lead Generation
ICP definition, audience targeting and pipeline building across paid and outbound channels for SaaS, events and B2B service brands.
Where I’m Focusing in 2026?
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AI-assisted creative testing Using AI to generate, test and iterate ad creatives at speed — cutting the time between idea and performance data from weeks to days
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Outbound automation at scale Building Clay + Apollo + Instantly pipelines that enrich, sequence and follow up with prospects automatically — without losing personalisation
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Full-funnel paid + outbound integration Combining Meta/Google retargeting with cold email sequences hitting the same ICP — so prospects see the brand across every channel simultaneously
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CPL optimisation for B2B Most B2B brands measure the wrong metrics. I focus on cost per qualified pipeline opportunity — not just cost per lead
The Other Side of the Desk
Away from the screen — music, travel and cricket.
Also teaching myself things nobody asked me to learn, which is probably why I ended up building outbound systems with AI tools before most people knew those tools existed. The same instinct that makes travel interesting — finding the fastest route from A to B with the resources available — is what makes building pipeline systems satisfying.
I'm always looking for new and exciting opportunities. Let's connect.
Call : 7-29-209-2019