Riya Kapoor — AI Search Analyst & Local SEO Specialist
Helping Businesses Get Found on Google Search, Google Maps & AI-Powered Platforms
I am Riya Kapoor, an AI Search Analyst at HO Digital — working at the intersection of traditional SEO and the new era of AI-powered search.
My work spans keyword research, content strategy, on-page SEO, Google Business Profile optimisation, GEO tracking, and AI visibility analysis — across industries including healthcare, real estate, education, ecommerce and local businesses. What drives my work is the combination of creativity and problem-solving that SEO demands.
Finding a growth opportunity in search data, improving a page's visibility, or structuring content that answers exactly what someone is searching for — I enjoy turning those insights into measurable results.
What I Specialise In
→ Local SEO & GBP Optimisation
Helping local and multi-location businesses rank in Google Maps, local pack and AI local results — with a focus on Google Business Profile signals
→ AI Search Tracking & GEO
Monitoring how brands appear in ChatGPT, Perplexity and Google AI Overview — and identifying gaps and opportunities in AI-generated answers
→ Industry SEO
Specialist experience across healthcare, real estate, education, ecommerce and local business verticals — each with its own search behaviour
→ Performance Analysis
Tracking rankings, traffic, AI referrals and conversions — turning data into actionable next steps.
Where I’m Focusing in 2026?
Search is changing faster than most businesses realise. Right now my focus is on:
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Understanding how AI Overviews select local businesses — what signals push one business into an AI answer over a competitor doing the same thing.
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GEO for local and niche verticals Healthcare, real estate and education have specific trust and compliance requirements — I am building frameworks for AI visibility in these industries.
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AI visibility audits Most businesses have no idea whether they appear in AI-generated answers for their target keywords. I track this and build strategies to improve it.
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GBP as an AI signal Google Business Profile is increasingly feeding AI Overview local results — optimising GBP is now part of every AI search strategy I build.
The Other Side of the Desk
Outside of search and AI I enjoy exploring new places — which has an unexpected overlap with my work. Travelling to a new city and instinctively searching for "best [something] near me" reminds me exactly why local SEO and AI search visibility matter to real businesses.
Shopping, spending time with family and friends, and finding good food in unfamiliar places. The curiosity that drives good travel is the same curiosity that makes SEO interesting to me.
I'm always looking for new and exciting opportunities. Let's connect.
Call : 7-29-209-2019