Sonali Shetty - Social Media Strategist
Helping Brands Grow Through Strategy, Storytelling & Performance Marketing
I am Sonali Shetty, a Social Media Strategist at HO Digital — working at the intersection of content strategy, influencer marketing, performance marketing, and AI-powered content creation.
My work spans social media strategy, content marketing, influencer marketing, Meta Ads, brand strategy, content planning, and AI-driven content creation — across industries including fintech, hospitality, and events & conferences. What drives my work is the combination of creativity and strategy that modern marketing demands.
Finding a content opportunity, building a campaign that connects with audiences, or creating strategies that help brands stand out in a crowded digital landscape — I enjoy turning ideas into measurable results.
What I Specialise In
→ Social Media Strategy & Content Planning
Building platform-specific strategies and content calendars that align with brand objectives, audience interests, and business goals.
→ Influencer Marketing & Brand Collaborations
Helping brands connect with the right creators and audiences through strategic influencer partnerships and creator-led campaigns.
→ Performance Marketing & Meta Ads
Supporting brand growth through audience targeting, campaign optimisation, performance analysis, and data-driven decision making.
→ AI-Powered Content Creation
Leveraging AI tools and emerging technologies to create content more efficiently while maintaining creativity, relevance, and brand consistency.
Where I’m Focusing in 2026?
Marketing is evolving faster than ever. Right now my focus is on:
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AI-Powered Marketing Workflows Exploring how AI can improve content creation, campaign planning, creative development, and marketing efficiency.
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Creator-Led Brand Growth Understanding how brands can build stronger audience relationships through influencer marketing, creator partnerships, and authentic storytelling.
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Performance-Driven Content Strategy Creating content that balances creativity with measurable business outcomes, ensuring every campaign contributes to growth.
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Future-Ready Social Media Marketing Adapting strategies to changing audience behaviour, platform trends, and the growing role of AI in digital marketing.
The Other Side of the Desk
Outside of marketing, I enjoy exploring new places, discovering good food, and staying connected with family and friends.
I have a strong interest in fashion and love keeping up with new trends, styles, and creative inspiration. I'm also a passionate pet lover and enjoy spending time with animals.
The curiosity that drives my personal interests is the same curiosity that keeps me inspired in the ever-evolving world of social media and digital marketing.
I'm always looking for new and exciting opportunities. Let's connect.
Call : 7-29-209-2019