Swati Mishra — AI Search & GEO Optimization Specialist
Helping Brands Get Visible on ChatGPT, Perplexity & Google AI Overview
I am Swati Mishra, an SEO Strategist with 4+ years of experience and a specialist in AI Search and Generative Engine Optimization (GEO) at HO Digital.
My focus is straightforward — helping brands stay visible as search shifts from the traditional 10 blue links to AI-generated answers on ChatGPT, Perplexity, and Google AI Overview. While most marketers are still optimizing for traditional queries and SERP links, I work on what comes next — making sure your brand shows up on AI search platforms when someone asks ChatGPT, searches on Perplexity, or triggers a Google AI Overview result.
I hold certified qualifications in digital marketing and combine that foundation with hands-on expertise in the new era of AI-driven organic growth — where ranking is not just about keywords anymore, but about being the source AI trusts.
What I specialise in:
→ AI Search Optimization (AI SEO)
Getting your brand cited in ChatGPT, Perplexity and Google AI Overview answers. Working with Healthtech, Travel & hospitality, E-commerce and much more.
→ Generative Engine Optimization
Structuring content so AI engines understand, trust and reference your brand.
→ SaaS and B2B SEO
Building organic growth for SaaS, technology, and B2B service businesses through technical SEO, content strategy, and demand generation.
→AEO—Answer Engine Optimization Structuring content to win featured snippets, PAA boxes and voice search results that directly feed AI-generated answers.
→ Content Optimization for AI Era
Rewriting and restructuring existing content
so it performs in both traditional and AI search.
→Technical SEO for AI Crawlers
Ensuring your site is fully accessible to GPTBot, PerplexityBot and ClaudeBot — clean structure, fast load, proper indexing so AI engines can find and cite you.
Where I am Focusing in 2026:
Search has changed more in the last 12 months than in the previous decade. Right now I am focused on:
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Getting HO Digital clients cited as trusted sources in AI-generated answers
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Building GEO frameworks that work across ChatGPT, Perplexity, Gemini and Google AI Overview
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Auditing brand visibility in AI search — most brands do not even know if AI is mentioning them or their competitors
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Optimizing content structure, schema and authority signals specifically for LLM crawlers
Tools I Use to Track & Grow Brand Visibility in AI Search
The Other Side of the Desk
Away from AI search I spend time reading about how large language models actually think — because understanding the machine makes me better at the work.
I follow every Google algorithm update the day it drops, not because I have to but because I genuinely find the puzzle fascinating — why does AI cite one brand and completely ignore another doing the same thing?
Outside the screen — good books, long walks, and conversations that go nowhere useful but everywhere interesting.
I'm always looking for new and exciting opportunities. Let's connect.
Call : 7-29-209-2019