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![Meta Ads for D2C Gym Equipment Brands in India: Scaling with Home Workout Transformation Content [4x ROAS]](https://static.wixstatic.com/media/9ec103_34f54d8794d24a2a9a92606a4626c7c4~mv2.jpeg/v1/fill/w_1331,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/9ec103_34f54d8794d24a2a9a92606a4626c7c4~mv2.jpeg)
![Meta Ads for D2C Gym Equipment Brands in India: Scaling with Home Workout Transformation Content [4x ROAS]](https://static.wixstatic.com/media/9ec103_34f54d8794d24a2a9a92606a4626c7c4~mv2.jpeg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_avif,quality_auto/9ec103_34f54d8794d24a2a9a92606a4626c7c4~mv2.jpeg)
Meta Ads for D2C Gym Equipment Brands in India: Scaling with Home Workout Transformation Content [4x ROAS]
A Bangalore D2C home gym equipment brand saw ROAS collapse from 5x to 1.9x as the post-COVID home gym wave subsided. Ho Digital rebuilt their Meta strategy around home gym setup reveals, transformation documentation UGC, and fitness creator partnerships — recovering to 4x ROAS with a 42% higher bundle AOV.
Amit Chopra
Jul 225 min read
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