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![Meta Ads for Home Decor Brands in India: Fixing Low ROAS with Room Transformation UGC and Indian Aesthetic Content [4x ROAS]](https://static.wixstatic.com/media/9ec103_8055ca8eec8e450da1cf1b9947ead9f6~mv2.jpeg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/9ec103_8055ca8eec8e450da1cf1b9947ead9f6~mv2.webp)
![Meta Ads for Home Decor Brands in India: Fixing Low ROAS with Room Transformation UGC and Indian Aesthetic Content [4x ROAS]](https://static.wixstatic.com/media/9ec103_8055ca8eec8e450da1cf1b9947ead9f6~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/9ec103_8055ca8eec8e450da1cf1b9947ead9f6~mv2.webp)
Meta Ads for Home Decor Brands in India: Fixing Low ROAS with Room Transformation UGC and Indian Aesthetic Content [4x ROAS]
A Rajasthani handcrafted home decor brand had a 1.9x ROAS on Meta Ads with product-only carousels that failed to inspire. Customers needed to see the finished room, not isolated products. Ho Digital rebuilt the strategy around room transformation UGC, Indian home aesthetic creator content, and Advantage+ Shopping — achieving 4x ROAS and a 28% higher AOV.
Amit Chopra
Jul 225 min read
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