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500K App Downloads via Instagram & Google UAC

  • Writer: Amit Chopra
    Amit Chopra
  • Jul 3
  • 1 min read
Mobile App Marketing Case Study

Overview

How a targeted mobile app marketing campaign drove 500,000 downloads in 4 months — reducing cost per install from ₹65 to just ₹18.

The Challenge

FinanceEasy had built a solid personal finance app but struggled to acquire users at scale. Their initial CPI was above ₹65 and the brand had low awareness in a crowded fintech market.

Our Strategy

  • Creative-led approach: produced 40+ ad creatives tested across formats

  • Google UAC campaigns optimised for in-app events, not just installs

  • Instagram Reels ads targeting young professionals aged 22–35

  • Deep-link retargeting to re-engage dropped-off users

  • ASO (App Store Optimisation) to improve organic install rates

The Results

  • 500,000+ app installs achieved in 4 months

  • CPI reduced from ₹65 to ₹18 — a 72% reduction

  • Day-30 retention rate improved to 34% vs 12% industry average

  • App Store rating improved from 3.8 to 4.5

 
 
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