A premium D2C stationery brand was stuck at 2.1x ROAS running product-image ads in a category where touch, texture, and aesthetic context drive every purchase decision. Ho Digital rebuilt their Meta strategy around ASMR-style unboxing content, aesthetic desk setup UGC, and productivity creator partnerships — hitting 4x ROAS with Instagram as the primary acquisition channel.

Subdomain tracking refers to the practice of monitoring and analyzing the traffic and user interactions on specific subdomains of a website. Subdomains are extensions of a primary domain name and are typically used to organize and categorize content within a website. For example, if the main domain is "hodigital.com," subdomains could include "landingpage(.)hodigital.com" or "shop(.)hodigital.com." What Is Subdomain Tracking in GA4? Subdomain tracking is commonly used in web