top of page
Search


Meta Ads for One-Minute Saree Brands: Scaling 5x with Quick-Drape Tutorial Reels and Fashion Creator Content in India
A Surat-based ready-to-wear saree brand had a 2.4x ROAS on Meta Ads — the biggest barrier was disbelief. Would a ready-to-drape saree actually look convincing? Ho Digital solved it with 60-second tutorial Reels, authentic first-try UGC, and fashion creator whitelisted content — hitting 5x ROAS and generating an organically viral Reel.
Amit Chopra
Jul 225 min read
![Meta Ads for D2C Office Stationery Brands: Scaling with Aesthetic UGC and ASMR Content [4x ROAS India]](https://static.wixstatic.com/media/9ec103_8870472461d94c5b80749de81e1d8bd1~mv2.jpeg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/9ec103_8870472461d94c5b80749de81e1d8bd1~mv2.webp)
![Meta Ads for D2C Office Stationery Brands: Scaling with Aesthetic UGC and ASMR Content [4x ROAS India]](https://static.wixstatic.com/media/9ec103_8870472461d94c5b80749de81e1d8bd1~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/9ec103_8870472461d94c5b80749de81e1d8bd1~mv2.webp)
Meta Ads for D2C Office Stationery Brands: Scaling with Aesthetic UGC and ASMR Content [4x ROAS India]
A premium D2C stationery brand was stuck at 2.1x ROAS running product-image ads in a category where touch, texture, and aesthetic context drive every purchase decision. Ho Digital rebuilt their Meta strategy around ASMR-style unboxing content, aesthetic desk setup UGC, and productivity creator partnerships — hitting 4x ROAS with Instagram as the primary acquisition channel.
Amit Chopra
Jul 224 min read


Google Ads for Gym Equipment Brands in India: How a D2C Fitness Brand Generated 4x ROAS on Shopify
Home gym equipment demand in India surged post-2020 and hasn't slowed down. Here's how Ho Digital helped a D2C gym equipment brand generate 4x ROAS — ₹32L from ₹8L spend — using Google Shopping, PMax, and a conversion strategy built for high-AOV, research-intensive purchases.
Amit Chopra
Jul 224 min read


Sub domain tracking in Google Analytics 4 (GA4)
Subdomain tracking refers to the practice of monitoring and analyzing the traffic and user interactions on specific subdomains of a website. Subdomains are extensions of a primary domain name and are typically used to organize and categorize content within a website. For example, if the main domain is "hodigital.com," subdomains could include "landingpage(.)hodigital.com" or "shop(.)hodigital.com." What Is Subdomain Tracking in GA4? Subdomain tracking is commonly used in web
Amit Chopra
Sep 6, 20232 min read
bottom of page
