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Sub domain tracking in Google Analytics 4 (GA4)

Updated: Dec 27, 2023

Subdomain tracking refers to the practice of monitoring and analyzing the traffic and user interactions on specific subdomains of a website. Subdomains are extensions of a primary domain name and are typically used to organize and categorize content within a website. For example, if the main domain is "," subdomains could include "landingpage(.)" or "shop(.)"

Subdomain tracking is commonly used in web analytics to gain insights into how different sections or functionalities of a website perform separately.

By setting up tracking for subdomains, website owners and marketers can gather data on user behavior, engagement, and conversion rates specific to each subdomain. This information can be valuable for various purposes, such as:

  1. Content Analysis: Subdomain tracking helps assess the popularity and effectiveness of different content types or categories. For instance, you can analyze the traffic and user interactions on your blog subdomain compared to your e-commerce subdomain.

  2. E-commerce Tracking: For websites with an online store, subdomain tracking can provide insights into product sales, shopping cart abandonment rates, and customer behavior on the e-commerce subdomain.

  3. User Segmentation: Subdomain tracking allows you to segment your website's audience based on their interactions with different subdomains. This can help you tailor marketing strategies and content to specific user groups.

  4. Paid Marketing Campaigns: If you run separate marketing campaigns on different subdomains, subdomain tracking can help you measure the success of each campaign independently.

  5. User Experience Optimization: Analyzing user interactions on subdomains can identify areas where improvements are needed, leading to a better overall user experience.

To implement subdomain tracking in Google Analytics 4, There is no No special settings are necessary. Only thing is to The Measurement ID should remain consistent across both the main domain and subdomain. In Google Analytics 4, it automatically recognizes and counts users as the same entity in both locations.

Copy the Measurement ID and implement it in all the locations of domain and sub domains.

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