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Meta Ads Strategy in the Last 10 years: Agencies need to go Beyond Ads
The is my personal transition from a manual media buyer tweaking budget settings in 2015 to a strategic partner managing creative assets and AI signals in 2026. I have seen so many things in this Meta ads journey that i am so much emotionally linked to this part. Business manager setup: Initially, setting up the ad account, pixel setup, campaign and manual interest / behaviour based targeting and setting up different ad sets was big thing. The Landing Page Battle: How you fou
Amit Chopra
Jul 94 min read
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